Florence Welch belts out the newest single off the band's 'Ceremonials' amidst leaping ballerinas and topless pharaohs in the music video directed by David LaChappelle and John Byrne.
Florence and the Machine are offering a feast-for-the-eyes music video to their fans. In support of their latest single "Spectrum", the Florence Welch-fronted band teamed up with surrealist photographer David LaChapelle and John Byrne and came forth with their most dramatic and eye-catching visual.
The five-minute-plus clip opens with a scene wherein lead singer Welch croons the tune while sitting on a throne next to a massive chandelier. When she hits the "Say my name!" hook, the scene cuts to her standing tall amidst leaping and twirling male and female ballerinas. Other scenes feature her being accompanied by topless pharaohs and a red-haired ballet dancer taking center stage.
Speaking about the collaboration with LaChapelle, Welch gushed, "It was a complete dream to work with David La Chapelle. I collected his books as a teenager, and I fantasied that he would direct the video for 'Spectrum' from the moment the song was written." She added, "I still can't believe it actually happened, and I'm completely overjoyed that he felt such a connection with the song."
"Spectrum" is the latest single coming off Florence and the Machine's sophomore album, "Ceremonials". The band themselves are set to continue their European tour with a stop in Scheessel, Germany on June 22. They will also headline the opening night of this year's Bestival, which will take place from September 6 to 9 at Robin Hill Park on the Isle of Wight.
Florence and the Machine's "Spectrum" Music Video