May 21, 2012 01:10:41 GMT
The Hasbro movie and the Sacha Baron Cohen-starring comedy land on the second and third place respectively, while the Marvel superhero pic continues to reign the chart for the third week.
"The Avengers" still holds strong on the top of North American box office for the third consecutive weekend. The Marvel superhero movie continues its victory by grossing $55.6 million for a total domestic cume of $457.1 million, marking the best showing for a Walt Disney Pictures movie ever. On Sunday, May 20, the film reaches its $1.18 billion mark globally and is close to become the fourth biggest gross title of all time.
Securing the runner-up spot on its opening weekend is "Battleship". The Hasbro game movie collects $25.5 million, despite the fact that Universal Pictures expects it to take in at least $35 million to $40 million on its debut weekend in the United States.
"It is obviously a disappointment, but we will move on. And we have Memorial Day coming up," said Nikki Rocco, Universal president of domestic distribution. "The studio has a picture that already has a quarter of a billion dollars in the bank, and its won't die at $25.3 million domestically . We all know that."
Landing on the third place is Sacha Baron Cohen's mockumentary "The Dictator", which rakes in $17.4 million on its debut weekend. Though the raunchy comedy opens with a relatively modest result, Paramount Pictures believes it will continue to overperform abroad.
Receiving a "C" CinemaScore, "Dictator" appeals to mostly male moviegoers who make up 65% of the ticket buyers. Around 25% of the audience are under the age of 25.
Johnny Depp and Tim Burton's latest collaboration, "Dark Shadows", drops one position to the fourth place this week. Falling a steep 57%, the soap opera-adapted movie bags $12.5 million for a total domestic cume of $50.9 million after two weeks playing in cinemas nationwide.
Rounding up the top five is star-studded comedy "What to Expect When You're Expecting". The newcomer earns $10.5 million, which is below Lionsgate Films expectation. The film is projected to gross at least half of its $40 million budget on its debut weekend.
Top Ten Movies at Box Office for May 18-20: