According to Chris Cornell, partnering with the big movie is something that he and his bandmates enjoy because the record companies don't have 'the money' and 'the resources' anymore.
Soundgarden are grateful for being chosen to record a soundtrack for "The Avengers". Their lead singer Chris Cornell explains to Rolling Stone how advantageous it is to be associated to a blockbuster movie like the Joss Whedon-directed superheroes flick.
"It's a pretty good way to have a partner in the entertainment business to get your songs out in front of people," he opens up. "The record companies don't have that any more. They don't have the money. They don't have the resources. They can't do it. They won't do it. Not gonna happen."
This is not the first time Chris voices his thoughts about such partnership. In a previous chat with THR, he gushed, "In this day and age, you don't have the monolithic record company with seemingly limitless resources and multimillion-dollar profits. They don't exist. Which is why a partnership like this exists. The movie company does have that, and they will promote it."
"There was a time when the idea of staying at home sounded good. That's long since gone. It's a privilege to be able to travel the world and play music you wrote for people. Millions of people write songs no one will hear except a few who follow them on Facebook and their grandparents, who begrudgingly listen because they love their grandchildren."
Soundgarden recorded a song called "Live to Rise" for "The Avengers", and they made it while recording their upcoming studio album. They were originally wanted to use one of the songs from the album which is plotted to come out in fall this year, but "that thought lasted about three minutes."
"I didn't believe that we had anything that was gonna really work. But it did seem like it would be a cool challenge to try and write [a new song]," Chris reasoned. However, writing a song that fits the movie quite well proved to be a real challenge. "I went through a lot of different ideas that I scrapped - probably more than usual," he recalled.
"Soundgarden does a lot of time signature changes and shifts and things like that. It felt like this should be a little more straightforward 'cause it's for a broad audience. The idea of having it be intelligent lyrically and melodic and all these things ... it's a task to do all that stuff. Once I got started I wanted it to be right. But maybe that's more of a 'Chris being OCD' thing."
Offered as a free download on iTunes for one week only, "Live to Rise" exceeded 350K downloads and became the #1 most added song in its first week at Alternative and Active Rock U.S. radio. On the charts, it climbed to No. 3 at Mainstream Rock, and peaked at No. 4 at Active Rock.
"The Avengers" itself scored biggest-opening of all time on North American box office. Starring Chris Evans as Captain America, Robert Downey Jr. as Iron Man, Chris Hemsworth as Thor, Mark Ruffalo as The Hulk, Scarlett Johansson as Black Widow, and Jeremy Renner's Hawkeye, it made a grand entrance on the movie chart by pulling in a massive $200.3 million.