Kanye West's music video for his song "Lost in the World", which features vocals by Justin Vernon, has gone viral. The newly-released clip sees the rap mogul performing on a mirrored ground with clouds reflected on it. Some females in plain white tees restlessly dance to the song in a frantic choreography.
The video is shot in black and white by filmmaker Ruth Hogben, and attaches a warning about the use of strobe effects which could potentially trigger seizures. The clip is described as a piece that "breaks the mould of popular rap aesthetics while still celebrating the extraordinary talent that has made West a modern icon."
"Lost in the World" contains some tribal sounds and samples Bon Iver's 2009 song "Woods". It's taken from Kanye's fifth studio album "My Beautiful Dark Twisted Fantasy" which has been released since November 2010.
Kanye West's "Lost in the World" (feat. Bon Iver) music video