The 'Smack That' hitmaker encourages his fans to use their fists rather than pull out a gun to settle feuds with their enemies.
Akon enters an underground street fight in a music video supporting his song "Hurt Somebody". He's fighting his opponent in a cage made of chain-link fence, while his featured guest French Montana witnesses the boxing match from audience row.
"It's really to promote non-gun violence. If you got a problem with somebody, ya'll should just take it in the ring," Akon explained message behind the video when premiering it on BET's "106 & Park". "We men, let's handle it. If we can't talk about it, then let's fight about it."
The track is taken from Akon's street album "The Koncrete Mixtape", which was released as a prelude for his next studio installment. The upcoming CD is titled "Stadium" and is slated to come out in the United States on September 11.
Akon's "Hurt Somebody" Music Video Ft. French Montana