NBC has launched "Escape Routes", the first interactive reality game show presented in collaboration with Ford Motor Company. The show invites viewers to take part in the game by supporting one of the six competing teams and helping them solve various challenge and tasks in order to win prizes around every turn.
Those who want to participate in the interactive game must first sign up on the show's official site. They should next help the team decipher clues and puzzles in weekly and daily challenges, through live-streaming video of their selected drivers.
While the winning team will bring home a grand prize of $100K and two new 2013 Ford Escapes, viewers could win trips to the set of the show or the third generation of the Ford SUV.
"Escape Routes" sends six teams on a nationwide collaborative competition, each in an all-new 2013 Ford Escape. The six-part reality competition premiered March 31 and airs every Saturday at 8/7c on NBC. The finale is slated to air on May 5.