Demi Moore Gets Wrinkles-Free Retouching for New Helena Rubinstein Ads

Demi Moore Gets Wrinkles-Free Retouching for New Helena Rubinstein Ads

The estranged wife of Ashton Kutcher is facing media scrutiny for being heavily photoshopped and looking unrecognizable in the images for the beauty brand's campaign.

Less than two months after being rushed to the hospital for alleged substance abuse, Demi Moore once again stole media headlines. This time around, however, the buzz was caused by the "Margin Call" actress' new ads for beauty brand Helena Rubinstein's 2012 campaign rather than her personal woes.

Heavily photoshopped, the images used for the ads show little resemblance to the 49-year-old Moore in real life. In the pictures, the estranged wife of Ashton Kutcher is all but unrecognizable. Her face is wrinkles free, the shape of her nose and chin seem to be obliterated, and her normally tan skintone is bleached.

This isn't the first time Moore's photos were retouched or digitally altered for Helena Rubinstein's ads. Back in early 2010, an original photo of the "LOL" actress in a nearly identical pose to the brand's "Wanted" ad campaign was found on Kutcher's Twitter feed by Jezebel. A comparison of the two displays the dramatic difference which included removal of back fat and facial lines.

Moore checked into Cirque Lodge sometime in February after she was briefly hospitalized in January. Her representative said that her hospitalization was "to treat her exhaustion and improve her overall health," but words ran rampant that it was actually for substance abuse. A 911 tape later unraveled that she smoked something similar to incense before being rushed to the hospital.

The Hollywood actress completed her treatment in February and has since returned to Los Angeles. A source told Radar Online, "Demi feels great and she is eager to get back to work. She has been focusing on her health in the last month and she's getting better every day. Demi wants to work again; she knows that she can handle a few projects so she's looking forward to that."



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