The animated movie stays on the top of the chart for the second week, beating the pricey Barsoomian epic movie which opens on the runner-up spot with a so-so $30.1 million.
For two weeks in a row, "The Lorax" stays atop North American box office chart. The movie adaptation of Dr. Seuss' environmental children book successfully eclipses Walt Disney Pictures' mega-budgeted sci-fi pic, "John Carter", which opens on the runner-up spot. Dropping a mild 44% from last week, "Lorax" adds a solid $38.8 million for a total domestic cume of $121.9 million after two weeks playing in cinemas.
"John Carter", meanwhile, collects $30.1 million on its debut weekend despite the fact that the epic film cost $250 million to produce. Internationally, the Barsoomian war movie opens to a massive $70.6 million for a total cume of $101.2 million. At that level, the Andrew Stanton-directed pic has to collect at least $600 million worldwide, which is a nearly impossible benchmark to achieve regarding the opening gross.
Receiving a "B+" CinemaScore, the Taylor Kitsch-starring film appeals to older moviegoers. Around 60% of the ticket buyers are over the age of 25 with 64% of them are males. Dave Hollis, Disney executive vice president of worldwide distribution, says, "While of course we appreciate the larger economics of the film, we're encouraged with how it's been received by audience and hope to see that generate positive word of mouth."
"Project X" drops one position to the third spot on its second weekend. Grabbing $11.1 million, the rave party movie bags a total domestic cume of $40.1 million. *Meanwhile, "Silent House" lands on the fourth place on its opening weekend. Though receiving a harsh "F" CinemaScore, the R-rated thriller starring Elizabeth Olsen rakes in $6.6 million and is virtually tied with "Act of Valor" which grosses $6.9 million this week.
On the other hand, Eddie Murphy's "A Thousand Words" can't make it into the top five on its debut weekend. Opening on the sixth place, the comedy grosses $6.1 million. "Friends with Kids", meanwhile, fails to join the top ten list as it debuts on the thirteenth spot. Despite the fact that it is supported by a set of A-listers, the limited release comedy only grosses an $2 million on its first week.
Top Ten Movies at Box Office for March 9-11, 2012:
- "The Lorax" - $38.8 million
- "John Carter" - $30.1 million
- "Project X" - $11.1 million
- *"Act of Valor" - $6.9 million
- *"Silent House" - $6.6 million
- "A Thousand Words" - $6.1 million
- "Safe House" - $4.8 million
- "The Vow" - $3.8 million
- "This Means War" - $3.7 million
- "Journey 2: The Mysterious Island" - $3.6 million