March 07, 2012 04:27:21 GMT
Hillary Scott, Charles Kelley and Dave Haywood lead a number of people at the Grove to sing 'Happy Birthday' to the cookie, in addition to singing their hit singles.
Lady Antebellum helped make merry the birthday celebration of Oreo cookie, which took place in some big cities across the United States. Hillary Scott, Charles Kelley and Dave Haywood came to the one held at the Grove in Los Angeles, and they sang five of their singles including the hit "Need You Now". In honor of the cookie's 100th birthday, they also led a mob of people to serenade Oreo.
"We just had a flash mob open for us, first time that's ever happened," Charles told USA Today after the gig. When asked how many Oreo they had, Dave answered, "I had three." Hillary chimed in, "Two or three." Charles jokingly corrected his bandmate by saying, "Dave's lying. He did 100 - for the 100th birthday!" What about the crucial element, milk? "I'm a dunker," Hillary gushed. "And so is Charles. But Dave's (Haywood) a twister."
The first Oreo was sold in 1912 by the National Biscuit Company to a grocer in Hoboken, New Jersey. Over the years, it has got countless variations with the first lemon-filled Oreos being made in the 1920s. There were a lot more flavors added in the following years, including peanut butter, fudge, vanilla and mint.
Now, Oreo is sold under Kraft Foods in more than 100 countries. It collects more than $1.5 billion a year in global annual revenues, and it becomes one of the world's top selling cookies. It additionally inspires mugs, toys and children's counting book. According to Kraft, half of Oreo eaters embrace the "twist, lick, dunk" tradition. The females twist it open more often than the males.
"In today's hectic world, people have more responsibilities and pressures than ever before," said John Ghingo, senior director for Oreo Global, in a press release. "Despite this, the simple act of enjoying an Oreo cookie and glass of milk continues to speak to a universal, human truth: inside all of us... there's a kid that deserves to be set free every once in a while."