Charlie Sheen pokes fun of his past and his troubled days in two different ads. The actor re-enacts his memorable role in 1986's "Platoon" for Direct TV and wears ankle monitor for Fiat.
The Direct TV commercial emphasize on how frustrations can send the most reasonable person into a train wreck. In the Fiat ad for 500 Abarth, the actor joked about being under house arrest. "I love being under house arrest," he said while being accompanied by a model. "What do I get for bad behavior?"
Chrysler's chief marketing officer, Olivier Francois, said, "The Fiat 500 Abarth is the bad boy of the Fiat vehicle lineup, and Charlie Sheen personifies the edgy and fun attributes of the Fiat 500 Abarth." Chief creative officer of global brands, Lee Garfinkel, added, "If he is a joke at this point, some people will ignore the commercial or find it interesting. I don't think there will be a downside to it. And if it's successful, then maybe five or six months from now we'll see Charlie Sheen Part Two."