February 29, 2012 02:16:45 GMT
The French festival has chosen Monroe as the face in its official poster, which is also designed to pay homage to the 50th anniversary of the actress' death.
Cannes Film Festival has chosen none other than legendary actress Marilyn Monroe as the icon for its 2012 festival. The late blond bombshell is featured in an official poster to celebrate the 65th anniversary of the festival.
In the black-and-white image, which was taken by photographer Otto L. Bettmann, Monroe is seen seductively blowing out a candle on a birthday cake. Designed by The Bronx agency in Paris, the one-sheet also aims to pay tribute to the star in the 50th anniversary of her death.
In a press release issued on Tuesday, February 28, Cannes Festival explained why it picked Monroe as the icon for its 65th edition. "Fifty years after her death, Marilyn is still a major figure in world cinema, an eternal icon, whose grace, mystery and power of seduction remain resolutely contemporary," so reads the open statement.
"Each of her screen appearance sparks the imagination. The Festival poster captures Marilyn by surprise in an intimate moment where myth meets reality, a moving tribute to the anniversary of her passing, which coincides with the Festival anniversary," it continues.
The press release adds, "She enchants us with this promising gesture: a seductively blown kiss. The Festival is a temple of glamour and Marilyn is its perfect incarnation. Their coming together symbolizes the ideal of simplicity and elegance."
The 65th annual Cannes Film Festival will run from May 16 to 27. Italian actor and filmmaker Nanni Moretti will preside over the jury.