JLS and Mindless Behavior debut a new music video each. The British boyband are campaigning 2012 Sport Relief in a clip for single "Proud", while the American teen boys are hyping up the upcoming February 14 in a video for single "Valentine's Girl".
Marvin Humes and his pals in JLS are performing in an empty Wembley Stadium while stories of three gifted athletes Rebecca Adlington, Phillips Idowu and Louis Smith are flashed on the screen. Prodigy and his bandmates, meanwhile, woo the girls with their melodic voice and best moves.
The JLS lads gushed about their charity single, "We are so excited to be a part of Sport Relief this year. To have the official single is an absolute honor for us and we really hope that the song raises an amazing sum of money for such a fantastic cause!"
About the video itself, they stated, "Filming at Wembley Stadium was absolutely incredible and we're the first artist to film a music video there. When I was younger I dreamed about playing in a World Cup final at Wembley but this was just as good!"