Cinna, Caesar Flickerman and Seneca Crane go high fashion in some flashy motion ads that are released to promote "The Hunger Games". The three gentlemen advertize cosmetic products which are commonly used in the stylish and glamorous world of Capitol.
Lenny Kravitz's Cinna is seen promoting liquid Skyliner, the "Official eyeliner of the 74th Hunger Games". Stanley Tucci's Caesar is featured showing off his sparkling smile with Smile Away! toothpaste, while Wes Bentley's Seneca is seen advertizing professional beard trimmer Cutting Edge.
Previously, "Hunger Games" has released another marketing blitz that highlights a female fashion product from Capitol. It sees fashionista Elizabeth Banks' Effie Trinket promoting the Capitol Colours nail polish.
The highly anticipated movie, which has Gary Ross serving as the director, will be released in the U.S. on March 23. It centers on heroine Katniss Everdeen who replaces his sister Prim in annual deadly games sponsored by the Panem government. With the help from mentor Haymitch Abernathy, Katniss is forced to rely upon her sharp instincts to survive in the games.
Also supporting the novel-adapted movie are Jennifer Lawrence as Katniss, Liam Hemsworth as her trusted friend Gale Hawthorne, Josh Hutcherson as baker's son Peeta Mellark, Woody Harrelson as drunkard mentor Haymitch and Willow Shields as Katniss' beloved sister Primrose Everdeen.