February 09, 2012 09:20:05 GMT
The husband of LeAnn Rimes is seen wearing nothing but a white towel in the sexy pictures for the brand's Spring 2012 campaign.
Eddie Cibrian shows off his sexy side in new images for Charisma Spring 2012 campaign. In the newly-released pictures shot at a private residence in Los Angeles, the 38-year-old hunk is seen ditching his top and showing off his abs while modeling the brand's white towel.
Cibrian said of the making of the ad to PEOPLE back in September 2011, "You have a lot of people on the photo shoot looking at you, going, 'Oh that looks wonderful, that's unbelievable ... those sheets look great'." He added, "I realized it was all about the product, and not about me."
He's accompanied by his singer wife LeAnn Rimes during the shooting, and she was okay with him going shirtless in front of the camera. "She was actually on the shoot, so he was directing me," the actor recalled. "She said, 'A little sexier, Eddie, a little sexier!' So it was fine."
This wasn't the first time Cibrian became the spokesmodel for Charisma. Last year, the star of "The Playboy Club" endorsed the brand's bedding. The campaign which sees him shirtless on bed was featured in the October issue of several lifestyle magazines such as Elle decor and House Beautiful.