After scoring a big box office success in 2011, "Bridesmaids" has marked another achievement by breaking the record of most popular video-on-demand ever. The hit comedy movie has become the world's most-ordered VOD title of all time by grossing more than $24 million from the rental.
On Wednesday, February 8, Universal Pictures announced that the R-rated romantic comedy pic has more than 4.8 million VOD rentals in less than four months in release. The estimation was made based on all digital platforms, including internet VOD, pay-per-view, hotel viewings and electronic-sell-through transactions.
In total, Universal claimed that "Bridesmaids" was rented and/or downloaded more than 7 million times, with domestic consumers spending more than $40 million to watch the film. The Kristen Wiig-starring movie itself will be available on VOD until February 29.
"Bridesmaids", which was released in the U.S. last May 13, has raked in more than $288 million worldwide through its theatrical run. The raunchy comedy has also collected more than $100 million in DVD/Blu-ray sales. The achievements have made the film as the highest-grossing R-rated female comedy of all time.
In addition to the massive gross, "Bridesmaids" received praises from various critics associations and was included in AFI's Top Ten Films of 2011. Meanwhile, the film's scribe duo, Wiig and Annie Mumulo, was nominated in the Best Original Screenplay category at the 2012 Academy Awards, while its actress Melissa McCarthy was nominated for Best Supporting Actress.