With the help from a fan, the Gerard Way-fronted band put together live footage that 'show the progression of the band over the past 10 years.'
My Chemical Romance have debuted a music video for their latest single "The Kids From Yesterday". Through the clip, Gerard Way and his bandmates give their fans a live tour experience by taking them from one jam-packed concert to another and witnessing the band pumping up the crowd with their high-energy sets.
Talking about the song, the band explained in their official website, "This will be the last single released from our album 'Danger Days', and we decided what better song to end on than our collective favorite." They added, "This song means a lot of different things to us individually and we hope it speaks to you as well."
When brainstorming idea about what kind of video treatment they should do for the song, they thought of a "video collage." "[We want] something that would show the progression of the band over the past 10 years leading up to one of our most memorable moments, closing the Reading and Leeds festivals this past summer," they reasoned.
They added, "We began collecting footage and literally stumbled upon an incredible video done by a talented young lady named Emily Eisemann. She had made a fan video, put it up on YouTube and it summed up what we had been trying so very hard to make, perfectly. So we gave her a call, put our videos together, and the rest, as they say, is history."
My Chemical Romance's "The Kids From Yesterday" music video