Taylor Swift's CoverGirl Ad Gets Pulled Following Complaint of Excessive Photoshopping


Taylor Swift's CoverGirl Ad Gets Pulled Following Complaint of Excessive Photoshopping


Proctor and Gamble decides to discontinue the print spot after the National Advertising Division asked the company to verify superior performance claims about the product.

Taylor Swift finds herself entangled in a controversy because of her cosmetics ad. Procter & Gamble (P&G) recently pulled a CoverGirl print spot featuring the "Mean" singer after the National Advertising Division (NAD) of the Council of Better Business Bureaus called it out for excessive Photoshopping.

Before the ad for CoverGirl NatureLuxe Mousse Mascara was being discontinued, the NAD requested substantiation from P&G for the claims that the product produced "2X more volume" vs. bare lashes and was "20% lighter" than the most-expensive mascara. It also looked into whether the ad "conveyed the implied messages" that consumers would get lashes like those depicted in the ad "without post-production enhancement."

In response, a P&G spokeswoman said in an e-mail statement, "Upon receiving the inquiry from the NAD, P&G discontinued the advertisement in question. The NAD has deemed our intervention as accurate and proper. We have always been committed, and we continue to be committed, to featuring visuals and claims that accurately represent our products' benefits."

Taylor herself has yet to comment on the matter, but the "Sparks Fly" singer recently turned 22 and has taken to her Twitter to thank fans for the birthday wishes. "Best. Birthday. Ever. Thank you for all the birthday wishes," so she wrote. "You made me feel really special today :) :) :)"

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Bella Hadid Goes Braless in Completely Sheer Top. See the Eye-Popping Pics
  2. Suki Waterhouse Flashes Nipples in See-Through Dress During Chilly Beach Photo Shoot
  3. Khloe Kardashian Is 'Thrilled' She's Expecting First Child With Tristan Thompson
  4. Brad Pitt Reportedly Moving In With Kate Hudson Amid Angelina Jolie Divorce
  5. Jennifer Lopez Breaks Silence on Her Relationship With Drake
  6. Is Charlize Theron's Adopted Son Becoming a Girl? He Wears Box Braids and Pink Outfit
  7. Angelina Jolie Loses Her Team's Trust Amid Brad Pitt Custody War
  8. Kim Kardashian Did Want to Divorce Kanye West. Here's Why She Stays
  9. Blake Lively 'Livid' Over Ryan Reynolds' Possible Reunion With Ex-Wife Scarlett Johansson
  10. Report: Angelina Jolie Is Forced to Hand Over Kids to Brad Pitt

CELEBS PHOTO