Taylor Swift's CoverGirl Ad Gets Pulled Following Complaint of Excessive Photoshopping


Taylor Swift's CoverGirl Ad Gets Pulled Following Complaint of Excessive Photoshopping


Proctor and Gamble decides to discontinue the print spot after the National Advertising Division asked the company to verify superior performance claims about the product.

Taylor Swift finds herself entangled in a controversy because of her cosmetics ad. Procter & Gamble (P&G) recently pulled a CoverGirl print spot featuring the "Mean" singer after the National Advertising Division (NAD) of the Council of Better Business Bureaus called it out for excessive Photoshopping.

Before the ad for CoverGirl NatureLuxe Mousse Mascara was being discontinued, the NAD requested substantiation from P&G for the claims that the product produced "2X more volume" vs. bare lashes and was "20% lighter" than the most-expensive mascara. It also looked into whether the ad "conveyed the implied messages" that consumers would get lashes like those depicted in the ad "without post-production enhancement."

In response, a P&G spokeswoman said in an e-mail statement, "Upon receiving the inquiry from the NAD, P&G discontinued the advertisement in question. The NAD has deemed our intervention as accurate and proper. We have always been committed, and we continue to be committed, to featuring visuals and claims that accurately represent our products' benefits."

Taylor herself has yet to comment on the matter, but the "Sparks Fly" singer recently turned 22 and has taken to her Twitter to thank fans for the birthday wishes. "Best. Birthday. Ever. Thank you for all the birthday wishes," so she wrote. "You made me feel really special today :) :) :)"

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Report: Drake Is Actually Gay and His Rihanna Romance Is Fake
  2. Audrina Patridge Shares Sweet Photo of Her Breastfeeding Her Daughter
  3. Rob Kardashian Tweets Kylie's Number as He Blasts His Family for Snubbing Blac Chyna
  4. North West Serves as Flower Girl at a Wedding and Dances Adorably at the Party
  5. 'Spider-Man' Star Tom Holland Has a Secret Role in 'A Monster Calls'. Get the Details!
  6. Did Faith Evans Just Expose Her Vagina in Front of the Crowd? See the Evidence!
  7. Lady GaGa Reportedly Gives Bradley Cooper Unwanted Sexual Attention
  8. Exes Demi Lovato and Joe Jonas Trapped in Elevator for Four Hours. Was It Awkward?
  9. Orlando Bloom and Malin Akerman Have Steamy Threesome on Netflix's 'Easy'
  10. Angelina Jolie Reportedly Turns to Johnny Depp Amid Brad Pitt Divorce

CELEBS PHOTO