November 09, 2011 16:56:28 GMT
The young actress, who is selected to be the new face of Marc Jacobs' fragrance line, is deemed the victim of sexualized ad.
Britain's Advertising Standards Authority (ASA) does not like the image portrayed by 17-year-old Dakota Fanning. The young actress appears on the ad for Marc Jacobs' new fragrance Oh, Lola! but ASA thinks it "sexualize a child".
The ad which shows Fanning sitting down with the perfume bottle in between her legs is banned from England. "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative," the statement from ASA read.
"We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child".
The brand's owner has indeed described the campaign as "more of a Lolita than a Lola". But the perfume's manufacturer, Coty, argued against ASA's statement, saying the ad does not show private body parts or sexual activity and Fanning was "not indecent".