November 01, 2011 16:53:24 GMT
A combination of romance and rock 'n' roll, the music video follows a relationship that ends on a low note.
JoJo shares the final result of her "Disaster" music video which employs the concept of a relationship going sour. In the clip, the singer shows how she and her boyfriend were so in love at the beginning but then ego started running and ruined the relationship.
"I am so excited about this video," the singer told Rap-Up TV. "I think it's sexy and young and rock 'n' roll. It's definitely gonna be a reintroduction for me." The video was directed by Benny Boom and she hired British actor Rafi Gavron to be her on-screen boyfriend.
"Disaster" is the first single from "Jumping Trains", JoJo's upcoming album after a five-year absence. "['Jumping Trains'] has been a total passion project for me, a labor of love," she said. "I'm so thrilled it's getting closer to being released. I really got to grow as a songwriter and an artist and got to get a little crazy on this record. I pushed myself as a singer and just wanted to do a pop record that wasn't so polite, though. I had a great time. I took my time with it, recorded a lot a lot of material and narrowed it down to something I'm really proud of."
On the same day her video was premiered, JoJo headlined intimate shows for Hard Rock Cafe's Pinktober campaign which supports breast cancer foundations.
JoJo's "Disaster" music video