O Music Awards taking place in Los Angeles on October 31 will include a tribute to Apple co-founder Steve Jobs who passed away last week at the age of 56. MTV said Jobs has "profoundly changed the way we interact with music online", assigning up-and-coming artists to perform iconic songs in homage for the man behind iPod and iTunes.
The awards show is to celebrate online artists, innovators and fans impacting digital music culture. Kelly Clarkson, Demi Lovato, The Band Perry, Mac Miller, Midi Mafia and DJ Diamond Kuts are the first batch of performers and presenters announced. There will be more revealed in the coming weeks.
In addition to a tribute for Jobs, there will be an attempt to break the Guinness record by hosting the longest dance party in history. The dancers, who would be supported by a number of stars, will try to pas 55 hours. This dance marathon is also aimed to raise awareness for LGBT youth issues especially bullying.
MTV will stream it live from an undisclosed location beginning 11:30 P.M. ET/ 8:30 P.M. PT on OMusicAwards.com.