October 07, 2011 08:53:15 GMT
In the black-and-white clip, the 'We Found Love' singer unzips her dress in the backseat of a car to change into jeans and a leather jacket before running into a mysterious man in the elevator.
Rihanna continues to bring in the sizzle to the Emporio Armani Underwear and Armani Jeans' autumn/winter 2011-2012 campaign. After flaunting her curves in a series of black-and-white photos, the "What's My Name?" singer turns up the heat in a newly released commercial for the brand.
In the short film, the 23-year-old channels her inner spy girl. Sitting alone in the back of a car, she at first sports a designer dress before taking it off to wear a pair of jeans and a black leather jacket. Having put on the new ensemble, she then hops out of the car and runs into a mysterious man in the elevator.
The black-and-white clip was shot by the director behind some of Madonna's videos, Johan Renck. Combining traces of metropolitan storytelling, cops and robbers movies with an ode to film noir, it aims to showcase that natural sensuality, magnetic persona and burgeoning acting skills, as explained in Armani's site.
On the reason why he picked Riri to be brand ambassador, fashion designer Giorgio Armani said, "Rihanna is a great artist. Her personality, charisma and energy made it a pleasure to work with her. She perfectly embodies the contemporary and youthful spirit of Emporio Armani Underwear and Armani Jeans."