Taio enjoys the company of female eye-candies, while a heartbroken Melanie spends the night alone.
Taio Cruz has just debuted a music video in support of his upbeat single called "Believe in Me Now". Almost at the same time, fellow singer Melanie Fiona has also premiered visuals which is filmed to promote her ballad track titled "4 AM".
In the spirit of the uplifting tune, Taio brings fun vibes to his clip. The British singer is surrounded by a number of hot female models gyrating to the beat of the music which is expected to appear in his upcoming third studio album.
Unlike Taio's video which is lack of storyline, Melanie's clip is filled with narrative footage. Staying true to the somber tone of the song, it sees the R&B crooner as she's left devastated when the man she's longing to be with prefers to enjoy a booze-filled night with his pals instead of having a romantic dinner with her.
"4AM and my lover won't answer, probably somewhere with a dancer sipping champagne while I'm in his bed," Melanie sobs her heart out. She will include the song in her second studio album "The MF Life" which is due in the United States on December 6.