In anticipation of J. Cole's upcoming debut album "Cole World: The Sideline Story" which is coming out in the U.S. on September 27, a brand new song called "Mr. Nice Watch" and a music video supporting single "Can't Get Enough" made their way out for fans' delight.
In "Mr. Nice Watch", the Roc Nation rapper trades verses with his mentor Jay-Z. "No more Mr. Nice Guy/ Tell him Mr. Nice Watch," he proclaims over some heavy electro beat. "You don't want no problems, put yourself in a tight spot so/ You can look but don't touch."
Jigga eagerly backs him up, "Put the front on the back cause I'm back and forth/ Put the front on the back of the 'bach like a boss/ So I fronting on n****s when I'm backing off/ Uh, what up Cole, show time, let these n***s know/ Adjust ya Roley's on these muthaf**king h**s/ Whenever you ready, go!"
As for the "Can't Get Enough" video, Cole shares screen with his featured guest Trey Songz. They spend the day on a Barbados beach, mingling with the locals and enjoying the company of some bikini babes. As the night comes, they throw a bonfire party with Rihanna in attendance.
"Mr. Nice Watch" audio stream: