The Jay-Z protege teams up with his rap mogul mentor in 'Mr. Nice Watch', and shares screen with Trey Songz and Rihanna in 'Can't Get Enough' video.
In anticipation of J. Cole's upcoming debut album "Cole World: The Sideline Story" which is coming out in the U.S. on September 27, a brand new song called "Mr. Nice Watch" and a music video supporting single "Can't Get Enough" made their way out for fans' delight.
In "Mr. Nice Watch", the Roc Nation rapper trades verses with his mentor Jay-Z. "No more Mr. Nice Guy/ Tell him Mr. Nice Watch," he proclaims over some heavy electro beat. "You don't want no problems, put yourself in a tight spot so/ You can look but don't touch."
Jigga eagerly backs him up, "Put the front on the back cause I'm back and forth/ Put the front on the back of the 'bach like a boss/ So I fronting on n****s when I'm backing off/ Uh, what up Cole, show time, let these n***s know/ Adjust ya Roley's on these muthaf**king h**s/ Whenever you ready, go!"
As for the "Can't Get Enough" video, Cole shares screen with his featured guest Trey Songz. They spend the day on a Barbados beach, mingling with the locals and enjoying the company of some bikini babes. As the night comes, they throw a bonfire party with Rihanna in attendance.
"Mr. Nice Watch" audio stream: