September 09, 2011 05:05:31 GMT
Follow the 'Pursuit of Happiness' rapper as he is caught up in a gang fight and meets a fiercer version of himself.
Kid Cudi has a number of people ganged up on him in a mini movie to support his song called "Mr. Rager". The "Day 'N Nite" hitmaker is cornered by the guys, but he is not one who backs down without a fight. He manages to single-handedly take down some people, but things don't look good for him when they play dirty.
As if all of those people in the mob are not enough to make him bloodier, a mysterious person in a hoodie comes to the picture. Turns out he's another version of Cudi himself; one who looks more fearless and raging. The question is whether this new figure is an ally or another enemy who will beat him up or even worse kill him off.
The music video looks like reinstating the fact that Cudi is "just over" his old self with the rapping and wants to sing more. The "Pursuit of Happiness" rhymer announced his change in music lane from rap to rock last year. "I just really get more fulfillment out of singing now," he once said. In making a rock album, he formed a band called 2 Be Continuum.
Kid Cudi's "Mr. Rager" music video