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'The Help' Holds Strong on Hurricane Irene Weekend

August 27, 2011 17:39:47 GMT

Although some theater chains like AMC, Regal, and Clearview Cinemas are closing, the three-week-old drama does better than newcomers.


Emma Stone, Bryce Dallas Howard, Anna Camp, Ahna O’Reilly, Viola Davis
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© DreamWorks SKG

Hurricane Irene plays a role in the numbers of box office this weekend as theaters are closed on the East Coast. Nevertheless, "The Help" manages to reclaim the first position with $4.4 million which adds it up to a total domestic income of $86.7 million.

The hurricane has forced some theaters in Philadelphia and New York to seal the door temporarily. It is predicted that sales would be down as much as 25 percent, leading to possibly the worst weekend this year, even when compared to Super Bowl weekend.

Those affected by the storm are none other than newcomers like Zoe Saldana's "Colombiana", Katie Holmes' "Don't Be Afraid of the Dark" and Paul Rudd's "Our Idiot Brother". They settled at number 2, 3 and 5 respectively with "Rise of the Planet of the Apes" taking the fourth place.

"Colombiana" grossed an estimated $3.8 million and earned an "A-" CinemaScore. "Dark" took in $3.6 million but disappointingly bagged "C-". Meanwhile, "Brother" opened to $2.3 million and "C+".

© AceShowbiz.com




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