'We had a great history with Amy. She was very near and dear to us,' says executive producer for the MTV Video Music Awards.
Organizers for 2011 MTV Video Music Awards have been "talking about acknowledging" Amy Winehouse when the show is televised live at Nokia Theatre in Los Angeles on August 28. "We had a great history with Amy," VMAs executive producer Amy Doyle told Billboard. "She was very near and dear to us."
Last month one day after Winehouse was cremated, MTV paid homage to the late singer by broadcasting a special tribute concert which was stuffed with her rarely-seen performances from the year of 2007 when she was at the height of her superstardom.
The footage was taken from an intimate set which took place at Times Square studios as part of "45th at Night" live series. It featured Winehouse singing such songs as "Rehab", "Back to Black", "Me & Mr. Jones" and "You Know I'm No Good". A duet with Mos Def was included as well.
Another tribute for Winehouse came from Green Day. The band have written a song called called "Amy", and performed it live during a gig in Costa Mesa recently. "We have been in jamming and writing new songs for the last few months," they wrote on their official site. "It felt great to play these new Green Day songs live and share our 'work in progress'."
For MTV, Winehouse will not be the only artist who gets tribute. They will also salute Britney Spears. "[She] will be at the show and we'll be paying tribute to her," Doyle gushed. "She was having an incredible year and she is so beloved by the MTV audience that we started to think what could we do that would be a different experience (from years past)."
Sneak peek at what to expect from the Britney tribute has been made available in a form of VMAs commercial ad. The promo video highlights a club party which keeps the crowd going with a mash-up of her songs and those who inspire her throughout the years. The classics include Michael Jackson, Madonna and Janet Jackson.