OK Go Premiere HTML5-Powered Video for 'All Is Not Lost'


OK Go Premiere HTML5-Powered Video for 'All Is Not Lost'


The Damian Kulash-fronted band get down on the glass-like floor with their Pilobolus friends and move their bodies into a synchronized dance to create kaleidoscopic images.

OK Go took the advantage of HTML5's audio and video tags to create an interactive music video for their latest single "All Is Not Lost". The band slip into green spandexs and join forces with contemporary dance group Pilobolus to create human-body kaleidoscopic visuals.

They are engaged in an orchestrated dance, walking, bending, crawling and rolling on a glass-like floor to form a series of kaleidoscopic shapes and words. In addition to the images, fans who use HTML5 and Chrome browser are also able to embed personalized messages on it.

Talking about using the technology to make their video, OK Go's singer Damian Kulash said, "These days, a great creative idea is a great creative idea, period. You don't have to choose in advance whether your outlet is records, or films, or dances, or a computer program."

"Videos don't have to be subordinate advertising material for albums, and dance doesn't have to be confined to the theater. We were like peas in a pod with Pilobolus, trying to make something that lives in the world of dance, and music video, and digital space, but isn't confined to any of those spaces alone."

OK Go is not the first music act who released such interactive music video. Last year, Arcade Fire also released a similar clip for their song "We Used to Wait". While OK Go allow fans to make their own message, Arcade Fire brought fans back to their childhood home by inputing their address on it.

"All Is Not Lost" is taken from OK Go's album "Of the Blue Colour of the Sky", while "We Used to Wait" is lifted from Arcade Fire's "The Suburbs".

OK Go's "All Is Not Lost" music video

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Bella Hadid Goes Braless in Completely Sheer Top. See the Eye-Popping Pics
  2. Suki Waterhouse Flashes Nipples in See-Through Dress During Chilly Beach Photo Shoot
  3. Khloe Kardashian Is 'Thrilled' She's Expecting First Child With Tristan Thompson
  4. Brad Pitt Reportedly Moving In With Kate Hudson Amid Angelina Jolie Divorce
  5. Jennifer Lopez Breaks Silence on Her Relationship With Drake
  6. Is Charlize Theron's Adopted Son Becoming a Girl? He Wears Box Braids and Pink Outfit
  7. Angelina Jolie Loses Her Team's Trust Amid Brad Pitt Custody War
  8. Kim Kardashian Did Want to Divorce Kanye West. Here's Why She Stays
  9. Blake Lively 'Livid' Over Ryan Reynolds' Possible Reunion With Ex-Wife Scarlett Johansson
  10. Report: Angelina Jolie Is Forced to Hand Over Kids to Brad Pitt

CELEBS PHOTO