While the 'Shortie Like Mine' rapper is living a life in his celebratory video, the 'Deuces' rhymer is mourning the death of his loved one in his own tear-jerking clip.
Almost at the same time, Bow Wow and Tyga debuted a music video each. The former dropped a celebratory video for his song "Everywhere I Go", while the latter released an emotional clip for his own single "Far Away".
Bow Wow shot his video in a documentary style to give fans a closer look at his life. It features cameos from the likes of high-profile Hip-Hop artists DJ Khaled, Lil Wayne, Young Jeezy, Snoop Dogg and Shawty Lo.
Tyga, meanwhile, made a more-conceptualized video which sees him sharing screen with former "American Idol" contestant Chris Richardson. In it, he's coping with the death of his on-screen girlfriend who was killed in a tragic car accident.
"Everywhere I Go" is lifted from Bow Wow's street album "Greenlight 4", while "Far Away" is listed in Tyga's upcoming sophomore set "Careless World".