In order to keep audience lured to the show, Heidi Klum has shot a nude pic of herself for the promotional ad of "Project Runway". The supermodel host bares it all in the ninth season campaign, wearing only a pink tie which has been cut off in half.
Talking about this season's theme, Klum said, "This is definitely sexier than past campaigns we've done for 'Project Runway'. I guess you could say 'Hans and Franz' are celebrating season nine!" This season would feature 20 contestants in the opener and these aspiring designers would have to explain to the judges why they deserve a spot in the top 16.
Winner of the season would go home with $100,000 from L'Oreal Paris to start a line, a Marie Claire fashion spread, a $50,000 tech suite from Intel and HP to create a business and the opportunity to sell an exclusive collection through Piperlime.com.
Debuting July 28 in Lifetime, "Project Runway" season 8 features Malin Ackerman, Christina Ricci, Zoe Saldana and Kim Kardashian as celebrity guest judges.