In an attempt to win back the human public, the vampire appears in a television like a politician in the running for office.
Eric begins his campaign to win back the hearts of the human populace in a new trailer for "True Blood" season 4. The vampire talks to TV viewers about how vampires want to be treated equally to humans.
Bill has his own part in the effort, being tasked to make sure there won't be dead humans. The two vampires get the task after Russel ripped out the heart of a newscaster on live national television in an episode of season 3.
The story in the upcoming season will also see the vampires dealing with witches who experiment with necromancy and try to discover a way in which to control the dead. If they succeed, the witches may also be able to control the undead vampires.
The season four of "True Blood" will premiere Sunday, June 26 on HBO. The first episode reportedly will have Sookie traveling away from Bon Temps, Jason learning that no good deed goes unpunished, and Tara finding refuge in close quarters. Jesus urges Lafayette to join a coven, while Terry tries to alleviate Arlene's fears about the baby.