The reunited boyband promoted their Eurovision Song Contest entry which drew criticism as a 'career suicide'.
Blue released their own video version of "I Can" which is their entry to Eurovision Song Contest 2011. BBC had, in March, released the promotional version in a bid to support the group as the representative of United Kingdom.
The video relies on close-up shots of the band's members with plain backgrounds. The theme is black and white, even the U.K. flag carried by the female dancers is made up of the two sole colors. Member Simon Webbe had an on-set mishap when filming the wet scene towards the end of the video.
"There was a thunderstorm scene, and they were breaking out some moves on an extremely slippery floor," a source told the Mirror. "When he fell, he was in agony and had to can filming for the day."
When first debuted earlier this year, "I Can" received a criticism from British broadcaster and television personality Phillip Schofield. "Well that's Eurovision screwed for another year!!" he tweeted. "Sorry guys, I love you together and individually... But that's a shocking song."
Blue agreed to represent U.K. at the competition in the wake of their reunion. "It was a massive decision to make," Duncan James told The Sun. "We did take a lot of time to think about it. But we decided to do it because it is a great opportunity to make a comeback. It is the biggest TV programme in Europe. How many times do you get asked to represent your country? We were privileged to be asked."
Blue's "I Can" music video