April 01, 2011 06:39:48 GMT
The commercial features the 'Only Girl (In the World)' hitmaker drinking a glass of tap water while a voiceover says, 'water so hot it could only come from Rihanna's faucet'.
Rihanna is lending her famous face to raise awareness of the world water crisis. Headlining a new commercial in support of UNICEF Tap Project, the "What's My Name?" singer is featured oozing her sexiness while drinking a glass of tap water. All the while, a voiceover can be heard gushing, "Water so hot it could only come from Rihanna's faucet".
The Barbadian beauty is the latest celebrity who has her own unique tap water bottles which are engraved with their faces. Disney star Selena Gomez, country music beauty Taylor Swift and "Entourage" star Adrian Grenier were the other famous people having the limited edition bottles of water, which fans have a chance to win with a $5 donation.
The Tap Project itself was launched in New York City in 2007. It is aimed to educate consumers about the scarcity of clean drinking water for almost 900 billion people worldwide and to help drive public donations for clean water funding worldwide. According to UNICEF, waterborne illnesses are the second-highest cause of death for children around the world.