Proud Canadian Justin Bieber treated fans in his hometown with the first premiere of his movie "Justin Bieber: Never Say Never" on February 1. Before heading to the event, he announced the venue via his Twitter, writing "And the secret Toronto Premiere for #NeverSayNever3D is at.... Dundas Square AMC!!"
The 16-year-old pop star who dressed in an all black ensemble got support from his family, including sister Jazmyn Bieber, father Jeremy Bieber and mother Pattie Lynn Mallete. The movie's director Jon Chu as well as Canadian rapper Drake, who will collaborate with Bieber for new music, were also present at the premiere.
Prior to the Tuesday event, Bieber appeared at "Late Show with David Letterman" on January 31. When talking about his film, the "Never Say Never" singer claimed, "People might think that some people just made me ... they put me together, like a machine. But [the movie] shows I really worked hard to get here."
In another promotional effort, he enlisted help from the Kardashian sisters and "Jersey Shore" stars for new promo videos. Mike 'The Situation' Sorrentino and DJ Pauly D are featured in separate videos, while Kim and Khloe Kardashian announce their plan to have "a big girls' night out and see Justin Bieber in 'Never Say Never' " on Valentine's Day weekend in another ad.
"Justin Bieber: Never Say Never" is made to tell a story of how Bieber's family, friends and the fans helped him "live an impossible dream." It will arrive in 3-D and hit U.S. theaters on February 11, just in time for Valentine's Day.