Mirroring the naughty lyrics of the song, the music video also picks up racy concept with RiRi wearing a sexy Playboy bunny outfit.
Three more pictures from Rihanna's "S&M" video shoot have been unearthed on her official website. One photo boasts an image of her in a skimpy white outfit with black stilettos and yellow bunny ears as she sits against the wall covered in tabloid headlines.
Another one sees the Bajan songstress clad in a tight pink latex get-up with her big curly hair. She reclines on what seems to be a table with prying press surrounding her. The other image is similar to the first official picture, only this time around featuring her in a different pose.
"S&M" is lifted from Rihanna's latest studio album "Loud". The music video is directed by Melina Matsoukas who tweeted about the filming, "Recovering from a colourful wknd of S&M with a hot red headed chick and i get to call that work... i love this job."
Premiere date for the music video hasn't been announced just yet.