Posing as the 'dance queen,' J.Lo throws an underground party with her collaborator Pitbull among the guests.
Jennifer Lopez gives the first official look at her upcoming "On the Floor" music video via an MTV behind-the-scene footage. She is seen wearing gold-colored get-up, sitting on her throne while watching a party from the balcony.
"I play one character where she kind of runs this party, acts like she's kind of over it, but at the same time loves it and loves this kind of underground kind of party dance culture," she said. "So I got to be wild and crazy, and at the same time I got to be sexy and sweet too."
Pitbull who is featured in the single will also make a cameo in this video. "When you got these big, big house records or club records that are very global, I try to come in on what I was raised on, what I'm a fan of, which is just spitting hard," he gushed.
RedOne who produced the song was also spotted on the set. The producer is well known for his work of dance tracks including Kat DeLuna's "Party O'Clock" which has some similar lyrics with J.Lo's. He said, "It's a global sound. It's very rhythmic. It has this rhythm. You know J.Lo: She's this global star with Latin flavor."
"On the Floor" is recorded for J.Lo's new album "Love?" which might be released later this year. "Every single lyric is about letting go: Get on the floor and be an animal," she said of the premise behind the track. Beside offering upbeat sounds, she will also balance the album with some laid-back tunes.
"There's so many songs on the album I'm excited for people to hear for so many reasons," she stated. "Some of them because they're just straight-up club bangers, some because of what they have to say, and some because of how they make you groove. They're all very thematic in the sense that they're all about love."