With only around $20 million opening cume, the R-rated film starring Natalie Portman beats out the action superhero movie which drops about 46 percent in ticket sales.
"No Strings Attached" is the latest winner at North American Box Office in another week which sees little competition. The romantic comedy, which pairs up Natalie Portman and Ashton Kutcher, easily tops the chart although it only rakes in $19.6 million on its debut weekend.
Receiving mixed reviews, "No Strings Attached" earns $2 million more than most analysts projected with 70% of the audience made up of women. It comes out as no surprise since late January has traditionally been a strong time for romantic comedies with Valentine's Day a few weeks away and male moviegoers focusing on the NFL playoffs, USA Today says.
This week's chart also sees Portman's domination. Beside "No Strings Attached", her other film "Black Swan" which led her to win Best Drama Actress award at Golden Globes is still on the top ten. It now sits on number six with $5.9 million.
The arrival of new champion forces "The Green Hornet" to move to second place. It adds $17.7 million. "The Dilemma" also drops one place from number two to number three with $9.1 million cume.
Getting a boost from Colin Firth's win at Golden Globes, "The King's Speech" sticks on the fourth spot with $7.8 million. "True Grit", meanwhile, drops from number three to five with $7.3 million tally.
Top Ten Movies at Box Office for January 21-23:
- "No Strings Attached" - $19.6 million
- "The Green Hornet" - $17.7 million
- "The Dilemma" - $9.1 million
- "The King's Speech" - $7.8 million
- "True Grit" - $7.3 million
- "Black Swan" - $5.9 million
- *"Little Fockers" - $4.3 million
- "The Fighter" - $4.2 million
- "Yogi Bear" - $3.8 million
- "Tron Legacy" - $3.6 million