January 15, 2011 05:56:51 GMT
Replacing Big Boi, the Atlanta rapper raps about the upcoming football match between his native Falcons and Green Bay Packers.
B.o.B raps about his beloved Atlanta Falcons facing off the Green Bay Packers in this weekend's National Football League playoffs in a promo ad brought to you by Pepsi. The football-themed song is based around Big Boi's song "Night Night" from his "Sir Luscious Left Foot: The Son of Chico Dusty".
The revamped track was supposed to be recorded by the OutKast star himself, but he couldn't go to the studio due to bad weather. "There's still ice all over Atlanta," Big Boi said. "I've been in my house since Sunday, so B.o.B. went in and did my song."
"The videos will air through the Super Bowl and during the 2011 fall season," said Frank Cooper, Pepsi's chief consumer engagement officer. "The most important thing is to not to talk about the product, but to engage consumers with a meaningful brand experience."
B.o.B's "Falcons Vs. Packers" video