Five days away from its debut on Monday, January 17, MTV's "Skins" is deemed "the most dangerous show for teens." Watchdog organization Parents Television Council is not pleased with the way the network markets the U.S. version.
"Despite the MA-rating for Skins, MTV appears to be deliberately targeting teens with its marketing campaign," said PTC president Tim Winter. "Skins may well be the most dangerous show for children that we have ever seen."
An extended trailer to introduce the characters showed the type of lifestyles that the teens lead. PTC noted, "An extended trailer with high school characters engaging in drug use and casual sex, as well as an interactive map on the show's web site asking real people to 'post the truth about the biggest parties, heartbreak, friends, sex, and every kind of trouble'."
Winter added later, "The marketing campaign itself makes light of lying to parents and participating in all manner of harmful, irresponsible, illegal and adult-themed behavior. The trailers we have seen thus far make sexual objects of almost every single one of its characters and asks not only for viewers to approve, but to actively participate by posting their own secret stories."
Call it a criticism, the comment from Parents TV Council about the show also acts as a free endorsement.