They would be off the digital world until a million dollar is raised for Keep a Child Alive, an organization that would benefit families affected by HIV/AIDS in Africa and India.
Alicia Keys has successfully urged her celebrity friends to quit Twitter and make it worthwhile at the same time. From Lady GaGa to Kim Kardashian, a number of stars have joined Keys' initiative to raise money for charity by quitting the microblogging site as well as Facebook for a period of time.
Called Digital Life Sacrifice, the campaign would see the entertainers ditching the digital world starting Wednesday, December 1 aka World AIDS day until they raise a million dollars for Keys' AIDS charity, Keep a Child Alive. In addition, they would also film "last tweet and testament" videos and appear in ads that show them lying in coffins to reflect what they mean by "digital deaths".
"It's really important and super-cool to use mediums that we naturally are on," Keys told The Associated Press. She added, "This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention."
She further revealed that all the celebrities whom she approached did not hesitate to say yes. They are Keys' husband Swizz Beatz, Justin Timberlake, Jennifer Hudson, Serena Williams, Elijah Wood, Usher, Khloe Kardashian, Janelle Monae and Ryan Seacrest.
Most of these stars have more than a million followers who could easily contribute a dollar each to fulfill the goal. GaGa in particular has more than 7.2 million followers on Twitter. "I have a feeling that GaGa is going to raise it all by herself," Leigh Blake, the president and co-founder of Keep a Child Alive said.
Donations are accepted through text messages and bar-code technology which is featured in the charity's Buy Life campaign. For more details head on to KeepAChildAlive.org.