Legendary film critic Roger Ebert is back on business. He will revive his movie review show in similar format but under the new title "Roger Ebert Presents at the Movies". PBS will air it as a weekly half-hour series starting January 2011.
Broadcasting again from Chicago, the new show will bring back the copyrighted "Thumbs Up/Thumbs Down" format. The new hosts of "At the Movies" are Associated Press' Christy Lemire and NPR's Elvis Mitchell. Meanwhile, Ebert who lost his voice to cancer will use computer technology to talk about old and new movies in a segment called "Roger's Office".
"I believe that by returning to its public roots, our new show will win better and more consistent time slots in more markets," Ebert said in announcing the new show. "I'm happy this show will continue to tell viewers honestly if the critics think a new movie is worth seeing."
Ebert coined "At the Movies" and had been working on the original one for years before folks at Disney-ABC Domestic TV canceled production. "From a business perspective it became clear this weekly, half-hour, broadcast syndication series was no longer sustainable," the network reasoned last Spring. The supposedly last episode was aired on August 14.