While cycling and walking down the streets, the 'I Love College' hitmaker talks about what really matters in life.
Asher Roth is followed by cameras as he is cycling around the town and spreading love and peace in his verses as seen in a music video for his new single "G.R.I.N.D. (Get Ready It's a New Day)". People doing their everyday activities on the streets are additionally displayed in between his scenes.
Directed by Marc Klasfeld, the music video comes out via Motion Dose. At the end of the clip, the rapper makes his message even clearer, saying "So it's not about fame and fortune, it's about believing and believing in yourself, and understanding that this life is, it's life, it's Liberty, and the Pursuit of Happiness, and Happiness is not about getting what you want all the time, it's about loving what you have, so Get Ready It's a New Day."
"G.R.I.N.D. (Get Ready It's a New Day)" is taken from Asher Roth's second studio album "The Spaghetti Tree" which hasn't got release date. Earlier this year, he talked about working with Pharrell Williams and hinted the content of this new effort will be more serious compared to the predecessor.
Asher Roth's "G.R.I.N.D. (Get Ready It's a New Day)" music video