Drake trades his October's Very Own Jacket with a dapper suit for the promotional video of 2010 MTV Video Music Awards. The rapper who is announced as one of the performers finishes off his neat look with a fedora and a gentlemanly pocket square.
The video kicks off with him in the dressing room preparing for a live performance. It then follows him arriving at the venue in style, dodging the paparazzi, walking his way to the backstage, making a dramatic entrance under the bright light and finally grabbing the mic.
"I get to channel my inner [Frank] Sinatra," he said. "In the acting world, you gotta have reference points. I like to get into characters." Also, he looks Denzel Washington for inspiration. " 'Mo' Better Blues' is like one of my favorite movies of all time. This reminds me of Denzel, who played a character [called] Bleek Gilliam," he shared. "I'm trying to channel that today."
The 2010 MTV Video Music Awards will air live from Nokia Theater in Los Angeles on Sunday night, September 12 at 9 P.M. ET/PT. Nicki Minaj, Selena Gomez, Emma Stone, Ne-Yo, Penn Badgley, Trey Songz, Ke$ha and Ashley Greene are announced as presenters. Kanye West, Florence and the Machine, Justin Bieber and B.o.B are the other musical guests. Meanwhile, Deadmau5 is recruited as the house band and Chelsea Handler is booked as the host.
This year, the nominations list is dominated by Lady GaGa with 13 nods. But, Drake manages to vie for Best Male Video and shares a Best Hip-Hop Video nomination with Kanye West, Lil Wayne and Eminem. Fans can vote for the winners at vma.mtv.com.