"Breaking Bad" is not taking its traditional route in the fourth season, coming on screen only in July 2011. The Emmy-winning show which opened in March in the last two seasons is thus ineligible to be nominated for the 2011 Primetime Emmy Awards.
"I think what AMC is thinking here is there will be less competition for us - particularly from the broadcast networks - if we launch our season during the summer than if we come back again like we did this time in March," lead actor Bryan Cranston told Deadline. "Breaking Bad" indeed is still below fellow AMC series "Mad Men" in terms of rating growth and other basic cable shows.
However, AMC makes the attempt of keeping the show fresh in fans' mind by creating an interstitial mini-episodes clocking in at three to four minutes per episode. It will be produced early next year after the show filmed in January. "The idea is to keep people aware and interested in the show during the long time away," Cranston explained.
"But I, for one, am eager to make these little interstitials important. I don't want them to be simply filler or recap, but something that actually moves the storyline forward. If we're going to do it, it ought to be a real part of the larger show."