The comedic campaign poster, however, specifically asks for an Outstanding Comedy Series victory at the Primetime Emmy Awards.
"Modern Family" could win an Emmy for the wrong reason. The ABC comedy released on Monday, July 26 an Emmy poster campaign that stated Sofia Vergara would run around naked on Sunset Boulevard if the show wins Outstanding Comedy at the upcoming Primetime Emmy Awards.
The poster which was published on Variety however was for comedic purpose. A small asterisk is included, saying "Cast member may change without notice". Vergara herself has not commented on the Emmy campaign and thus it is unknown whether she agreed to the idea.
"Modern Family" in fact is a big nominee because it pockets 14 nominations including a Best Supporting Actress in a Comedy for Vergara. Most of the lead cast earn a nod except for Ed O'Neill whose role as family man Jay is overlooked. In the Best Comedy category, "Modern" will have to compete against "Glee", "Curb Your Enthusiasm", "Nurse Jackie", "30 Rock" and "The Office".
The winners will be unveiled at a ceremony held August 29 at Los Angeles' Nokia Theatre.