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'Shrek Forever After' Leads Box Office With Unimpressive Opening Bow

May 24, 2010 02:33:50 GMT

Though this fourth 'Shrek' film manages to push aside 'Iron Man 2' from the first place, it does not earn as much as the predecessor did on the debut weekend.



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© Paramount Pictures

Shrek's new adventure has led its way to North American Box Office. Based on studios' estimation, "Shrek Forever After" tops the chart with $70.8 million on its debut weekend. Despite becoming a champ, the film does not perform as great as it is expected.

The latest installment of the DreamWorks' animation franchise gains far less than 2007's "Shrek the Third" which earned $121.6 million on its opening weekend. "This was on the low end for a 'Shrek' film," DreamWorks worldwide marketing chief Anne Globe admits. "But we're very optimistic that it's on its way to becoming a worldwide hit."

Meanwhile, "Iron Man 2" falls to the second place after sitting on the top spot for two straight weeks. This Robert Downey Jr.-starring superhero film only rakes in $26.3 million from ticket sales or drops about 49.3% from last week's tally.

"Robin Hood" follows the "Iron Man" sequel, sitting on the third place. After failing to show its roar during its debut weekend, this epic adventure movie continues its underperformance by dropping about 48% in ticket sales. Thus, the film only adds $18.8 million to its domestic gross.

The fourth place belongs to "Letters to Juliet" which pulls in $9 million, making a current cumulative tally of $27.3 million. Rounding up the top five is "Just Wright" which only earns $4.3 million on its second weekend.

Top Ten Movies at Box Office for May 21 -23:

  1. "Shrek Forever After" - $70.8 million
  2. "Iron Man 2" - $26.3 million
  3. "Robin Hood" - $18.8 million
  4. "Letters to Juliet" - $9 million
  5. "Just Wright" - $4.3 million
  6. "MacGruber" - $4 million
  7. "Date Night" - $2.9 million
  8. "A Nightmare on Elm Street" - $2.3 million
  9. "How to Train Your Dragon" - $1.9 million
  10. "Kites" - $0.9 million

© AceShowbiz.com




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