DreamWorks is apparently very pleased with the result obtained by "How to Train Your Dragon" that they want to make it a franchise. The studio is now planning to work on the sequel for the Jay Baruchel-starring movie and release it in the second half of 2013.
"2010 is off to a strong start," DreamWorks Animation CEO Jeffrey Katzenberg stated during a conference call to discuss quarterly earnings. "Thanks in large part to the performance of 'How to Train Your Dragon,' which - having grossed nearly $375 million to date in worldwide box office - has become DreamWorks Animation's next franchise."
Beside developing "How to Train Your Dragon Sequel", they will also expand the franchise into a TV series and an online virtual world based on the film feature. Moreover, DreamWorks is also working on a live arena show which is like "Walking With Dinosaurs" that plays in venues like the Staples Center in Los Angeles and Allstate Arena in Chicago.
No further details on the upcoming movie project are provided as of the press time. The first film, meanwhile, debuted on the first place at North American Box Office after it was released on March 26, but losing the champion title for three weeks to "Clash of the Titans" and "Kick-Ass". However, this 3-D animation recently managed to snatch the coveted spot once again.