New Releases Bow to the 'Dragon' at Box Office




However, more than 50 percent income of 'How to Train Your Dragon' came from 3-D showings, meaning 'The Back-Up Plan' likely was the weekend's No. 1 draw in terms of attendance.

New releases can't beat the fiery power of "How to Train Your Dragon". "The Back-Up Plan", "The Losers" and "Oceans" which were released over the weekend performed well below the DreamWorks Animation which almost hit number one last week had "Kick-Ass" not become such a tough competition.

Experiencing 23.5% decline in ticket sales, "Dragon" scores $15 million in the champion spot mainly from 3-D theaters. It is by far the lowest-grossing weekend of 2010, but according to Box Office Mojo, "Dragon" will vie with "Kung Fu Panda" to become DreamWorks Animation's highest-grossing non-"Shrek" movie. "We couldn't be more thrilled to be No. 1 in the fifth week," said Anne Globe, head of worldwide marketing for DreamWorks Animation SKG Inc.

Jennifer Lopez's drama comedy "Back-Up Plan" rakes in $12.2 million and becomes the actress' new low after she took a five-year hiatus from mainstream movies. "Date Night" retains its place at number 3 with $10 million income while "Losers" flops with $9.6 million on its first weekend. Last week's champion takes a sharp plunge to number 5 with 52.1% decline in sales.

"Oceans" which was released to coincide Earth day brings in $6 million from 1,206 theaters. It is the third highest-grossing documentary debut ever behind Michael Moore's "Fahrenheit 9/11" and fellow Disneynature movie "Earth".

Top Ten Movies at Box Office for April 23-25:

  1. "How to Train Your Dragon" - $15 million
  2. "The Back-Up Plan" - $12.2 million
  3. "Date Night" - $10.6 million
  4. "The Losers" - $9.6 million
  5. "Kick-Ass" - $9.5 million
  6. "Clash of the Titans" - $9 million
  7. "Death at a Funeral (2010)" - $8 million
  8. "Oceans" - $6 million
  9. "The Last Song" - $3.7 million
  10. "Alice in Wonderland" - $2.2 million

© AceShowbiz.com


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