A music video aimed to support the revamped version of Shuggie Otis' 1977 song "Strawberry Letter 23" has been debuted. The Dayo-directed clip features Quincy Jones sharing screen with his collaborator Akon.
"The concept of the video is almost like the concept of the song," Akon told MTV. "It's about receiving a letter, but the letter is scented in a strawberry scent, and it happens to be the 22nd letter or 23rd letter. In the video, I'm receiving it from this beautiful admirer. I go through this fantasy world, this garden, and I'm following her through it. I actually get to meet her."
"Strawberry Letter 23" remix will be included in Quincy Jones' "Q: Soul Bossa Nostra" which is due in either spring or summer. "The song, it's more about feeling to me. 'Cause as far as the lyrical content, that's way beyond my generation. I'm still trying to understand everything it meant," Akon said of the song.
And Jones couldn't agree more. The producer stated, "It is [opaque]. Its imagery ... abstract imagery. It was abstract back then. [Akon] did it. Talk about impeccable taste. That's why it's the first single."
Quincy Jones' "Strawberry Letter 23" music video