February 04, 2010 03:22:18 GMT
The 'Twilight' star is among the new batch of men promoting the new underwear collection by stripping down to their skivvies.
The final picture of Kellan Lutz posing as Calvin Klein's new model has been revealed. The "Twilight" hunk stripped down to his brief, promoting the brand's new male underwear collection, X. The ad will be launched on March 1 and reportedly would be given a 3-D treatment.
Beside Lutz, three other guys are promoting the same collection; Mechad Brooks who starred as Eggs on "True Blood" season 2, Spanish tennis star Fernando Verdasco and Japanese footballer Hidetoshi Nakata. The black-and-white photographs were taken by Mikael Jansson and will be featured in magazines, commercials and billboards.
The concept of the ads are "bold, graphic and provocative", Bob Mazzoli, chief creative officer for Calvin Klein Underwear said. The executives reportedly modeled the new campaign after Mark Wahlberg's '90s ad which was also in black and white tone.
Kellan Lutz paved his way to Hollywood by being a model for Abercrombie & Fitch first. "I started out modeling so this is the pinnacle," the 24-year-old told People. "What more can you do than be on a billboard for something that you grew up thinking was super sexy and classy? It's really prestigious and I love it."