Jay-Z Denies Demonic Symbolism in 'On to the Next One' Video


Jay-Z, Swizz Beatz and director Sam Brown call rumor that 'On to the Next One' video is worshiping certain community untrue.

Soon after Jay-Z's "On to the Next One" video which features Swizz Beatz was premiered, rumor swirled suggesting the rapper was paying homage to Illuminati community. In a recent radio interview, Jay-Z who was recently ranked by Forbes as top-earning artist along with his wife Beyonce Knowles was quick to deny such allegation.

"I got a lot of money," he told Power 105.1 radio host Ed Lover on Wednesday, January 13. "When people get a lot of money, they start getting those rumors like Tom Cruise, Will Smith. That's ridiculous." He added, "That's crazy to me. I gotta remind people I'm from Marcy Projects. I can't get into a golf club in Palm Springs."

In the same tone, his collaborator Swizz Beatz told MTV, "I don't think about that. I know that's a billion percent not true. The video displays another level of art and creativity from two great minds: the director and Jay - and myself, bringing the collaboration together."

"It's no satanic ways around me and that's for sure. I'm with Jay - I never see none of that stuff around him unless he's hiding something, which I doubt. C'mon, man. That's silly stuff. That stuff you don't even comment on; we on to the next one."

Directed by Sam Brown, "On to the Next One" music video was debuted on January 1 and features cameo from Young Jeezy. Sam also dismissed the demonic rumor explaining to Vibe, "I'm aware of the stir the video has caused and what people are saying. I think when you're dealing in abstract imagery people are going to want to draw lines between things and make sense of it."

"However, I've always felt that the viewing public was, in general, extremely visually literate. They don't always want or need things to be spelled out for them. One of the great things about music videos are they can be enjoyed purely visually - it doesn't need to mean anything or make any sense."

"Conspiracy theory is another thing entirely, and seems to me to be about projecting pre-existing beliefs and desperately looking for things that confirm them. There is imagery in this video that is drawn from all over the place. None of it is owned by any one culture or belief system. You can connect anything if you try hard enough, and make it mean anything you want it to."

© AceShowbiz.com


    Mar 28, 2010

    Think of all things you do every day.most of them are of satanic nature. Do you consider yourself satanic, no! In my opinion, you are all jeolous of mr. Carter's success and those other successful artists!

    Jan 17, 2010

    I agree with MD's comments above, but I am insulted and think it's disingenuous that Sam Brown, the director, says that these images don't have to mean anything. If so, why didn't he just have images of candy canes and bunnies instead of bloody skulls and ram's horns? The imagery is overt, why not be upfront about it and say yes, it's a Satanic video, so what? It just goes to show that he is hiding and scared, like most who have secrets. I suggest that anyone who is interested in a decoding of the video check out the Vigilant Citizen website.

    Jan 13, 2010

    I have read everything that has been posted and have discussed this topic with a few close friends. As a former employee of Mr. Carter and associates, I draw this conclusion… Are there images in this and other videos that are demonic or could be construde as demonic in nature….? Yes. Are there things said, mentioned and praised in these and other lyrics that could be looked at to promote idols and evil’s…. Yes. Are there societies….? Yes. If this true, ask yourself this. What did you do today that could be viewed as demonic? Remember what you said or did to that stranger, friend or family that can be construed as evil? What groups have you joined that promote supremacy and domination? Are you a satin worshiper? Hummmmm…. Its not about a hand shake, a bull horn and a diamond, in my opinion . Its about finding your path in life. A path of peace and purity that evokes positive imagery and feelings. Remember this for those that choose to believe. God made us all in his own image; more beautiful and powerful than his Angel’s. He sacrificed himself for us to have a better life and more abundantly. No weapon formed against us will prosper. Also, for those weak minded individuals…. Please understand you gave artist such as Jay Z, Kanye West and Rihanna the power, celebrity and statue that they have (thank you thank you thank you far to kind-Jay Z). It is also your responsibility to demand more from them as artist and role models when it comes to their music, videos and overall content that we ingest. The change starts with you. You have the power to choose what you support. MD

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